Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

Chatting with Alexa, Siri, or Google Assistant may be a more natural way to search, but, for businesses, voice assistants are tougher to analyze over typed text. That’s quickly changing as Adobe, on ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Stamford, Conn.-based Gartner recently released its second annual Magic Quadrant for Digital Marketing Analytics, naming SAS, Adobe and Google as Leaders. Yet the small number of vendors also ...