Before the proliferation of AI slop, there was April Fools. It’s that time of year when you’re not sure if anything you see online is real. And brands do have a lot of fun with gullible fans. As you ...

April Fools' Day, which is Wednesday, April 1, likely began in the 15th century. But now it's become more of marketing mischief by big brands.

April Fool's Day jokes are fun up until the person telling them becomes the punchline. Some companies have discovered their innocent shenanigans failed to delight audiences and instead tarnished their ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...