Here's why changing behavior alone won’t fix your relationship, and what actually creates lasting emotional change between ...

Coach.me CEO Kendra Kinnison asked me this practical question after my commencement address to the February 2023 Coach.me’s habit certification graduates. My immediate thought: That’s another great ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

New year, new you. This is a common phrase at this time of year, often leading to frustration and disappointment. This phrase insinuates many maladaptive characteristics about change: your current you ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...

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Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...