You wouldn’t build a dream home on your property, then pour all your time, money, and craftsmanship into the shed out back. But when law firms publish content to a blog on a subdomain, that’s exactly ...

At Pubcon last week, Matt Cutts mentioned a change in the way Google handles subdomains. To better understand this change and what this means for search marketers, let’s revisit common site structure ...

When you're creating a URL, context is everything. The URL you create for a personal blog would be different from your business website's URL. When you use a subdomain to create a custom vanity URL, ...

Subdomains are predicted to become of greater concern to brand owners as adoption of orthodox domain name brand protection strategies expand, and certain intrinsic characteristics of subdomains ...