Note: An earlier version of this story first published in April 2024. This version has been updated for 2026. April Fool's Day jokes are fun up until the person telling them becomes the punchline.

Before the proliferation of AI slop, there was April Fools. It’s that time of year when you’re not sure if anything you see online is real. And brands do have a lot of fun with gullible fans. As you ...

Every year on April 1st, something unusual happens around the world. Strange announcements appear online. Friends behave suspiciously. Brands release “big news” that feels just slightly too bizarre to ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

In the digital age, April 1 has evolved into a high-stakes obstacle course of misinformation, where the line between a “breaking news” alert and a well-orchestrated prank is thinner than a referee’s ...

So far today you’ve put toothpaste in your kid’s Oreos, brought mayo-filled Krispy Kremes to your co-workers, and placed a rubber band around the faucet sprayer as a surprise for your spouse. “It’s ...

March is over and April Fools' Day is here. As Nevadans are pulling pranks on their friends, they may be wondering what the origins of the joke-based holiday are. As it turns out, the holiday may have ...