11Alive

Billy Dee Williams returns as Colt 45 spokesman

Colt 45 is targeting its glory days with the return of its iconic Eighties spokesman Billy Dee Williams. The Brian's Song and Star Wars actor served as the malt liquor's brand ambassador for five ...
CNBC

Snoop Dogg suing Pabst for 10 percent of Colt 45

Snoop Dogg is a modest man—10 percent of Colt 45 is all he needs. The famed rapper is suing American brewer Pabst Brewing Company, owner of the Colt 45 malt liquor brand, for ten percent of the ...
TheWrap

Billy Dee Williams Makes Triumphant Return as Colt 45 Pitchman (Video)

Will Billy Dee Williams work every time as a Colt 45 spokesman? We’ll find out soon enough. “The Empire Strikes Back” star Williams is returning as a pitchman for the malt liquor brand in a new ...
The Baltimore Sun

Never run out of Colt 45: A taste test of malt liquor and a look at the beer’s marketing history

Malt liquor is, to many folks, garbage water in sheep’s clothing, or something somehow different than other sorts of more socially permissible swill like Budweiser or Coors. The thing is, it’s ...
Business Wire

Al Capone’s “Sweetheart” Colt .45 Pistol Announced for Auction by Richmond Auctions

The Notorious Businessman & Mobster’s Personal Protection Colt .45 Expected to Fetch Record Amount on May 18 GREENVILLE, S.C.--(BUSINESS WIRE)--Richmond Auctions, a premier international auction house ...