A new AI alliance between Microsoft and Yobi aims to predict what customers want before they even search or click ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Sharing emotional distress with AI chatbots can shape its responses and potentially bias its decision-making and behavior.