LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking ...

EMERYVILLE, Calif., Dec. 8, 2021 /PRNewswire/ -- Gracenote, the content solutions pillar of Nielsen (NYSE: NLSN), has unveiled Audience Predict, a new content analytics tool that forecasts potential ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

Content solutions specialist Gracenote has unveiled Audience Predict, a content analytics tool that forecasts potential future entertainment programming performance. Leveraging Gracenote content ...