Content personalization has long been positioned as one of the biggest opportunities to improve viewer ... Read More ...

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

Personalization earns trust only when it serves the person first and the conversion funnel second. To learn more about our ...

True personalization requires understanding people as people, and most organizations still treat them as behavioral data ...

We're thrilled to announce the launch of Catalyst, an extraordinary new personalization platform that puts the right content - including coupons, offers, circulars, etc. - in front of any consumer, ...

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest ...

Learn how AI in content marketing uses predictive personalization and machine learning to boost engagement, rankings, and ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build ...