Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

If you spend money on marketing, you know the problem -- figuring out which dollar, or combination of dollars, caused the customer to make a purchase so that you can determine where to spend more ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

Sara H. Jodka of Dickinson Wright PLLC discusses how routine website tracking technologies have been the subject of ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...