The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, ...

On July 27th, Google announced via a blog that it was delaying the removal of third-party cookies in Chrome through into the latter part of 2024. They said they were pushing back the timeline because ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore.

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest ...

Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

The following is a guest post by Nishant Desai, group director of technology and operations at Xaxis. Opinions are the author's own. Contrary to much of the buzz you may have read here and elsewhere, ...

Innovid's identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy NEW YORK, July 26, 2023 /PRNewswire/ -- ...

Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testing conducted with brands, and found that prices have increased 40% year-over-year (YoY). The global programmatic ...