Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Chief Data Scientist at Reorg, a global provider of credit intelligence, data and analytics, and Adjunct at UVA’s School of Data Science. Text data is one of the largest forms of unstructured data and ...

A new study co-authored by Yale SOM’s Jidong Zhou models the interaction between individual privacy choices and firms’ ...

Business leaders know that if they want to beat the competition, they need to expand their data use to garner better insights and increase efficiency. To do this, they need automation. But that’s only ...

Time series data key insights in domains ranging from science and medicine to systems monitoring and industrial IoT. Understand time series data and the databases designed to ingest, store, and ...

Accessing a range of data can give leaders a broad understanding of issues affecting the student body, and what to do about ...

There is growing consensus that with big data comes great opportunity, but also great risk. But these risks are not getting enough political and public attention. One way to better appreciate the ...