The adhesive brand from Pidilite Industries, Fevikwik, has launched a quirky campaign titled ‘Broken Heart’ which is aimed at broadening its positioning, beyond the already established one as ...

There are ads that make us laugh. There are ads that make us cry. And then there are the rare few that do both, making us feel something about each other, while quietly selling the most ordinary of ...

If there is a company out there that embodies the effectiveness of using humour in marketing, it is Pidilite Industries. In a new campaign for its instant adhesive brand, Fevikwik, the company gives ...

A family from Meerut was in for a shock when their two-and-a-half-year-old son suffered an injury near the eye and a doctor used a popular instant adhesive to seal the wound, instead of stitching it ...

Pidilite Industries Ltd. has implemented an aggressive on-ground activation programme for Fevikwik, one of the leading adhesive brands in India, across six key states in line with its aim to promote ...

For decades, Fevikwik has been synonymous with “chutki mein chipkaaye” – a go-to solution for instant fixes. Now, the decades-old adhesive product is stepping into the world of AI-powered creativity ...

In a bizarre incident, a nurse at a government hospital in Karnataka used Fevikwik for a wound instead of stitching the injury. The medical professional was soon after suspended after the action. The ...

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather Click on the Image to watch the TVC. Pidilite has launched a new product variant ...

Made by advertising agency Ogilvy & Mather, the “Khushiyon ke Chand Pal” campaign has two 20-second spots which acknowledge the role women play in bringing moments of joy to families. While the first ...

Fevikwik is known for positioning its brand around quick fixes. But now, its shifting focus toward fun and creativity. The campaign introduces the Fevikwik AI Pack powered by ‘KwikGPT’ that merges ...

Mumbai: The Hindu Janajagruti Samiti Monday demanded immediate withdrawal of the "objectionable" advertisement for an adhesive aired on various TV channels depicting an Indian jawan fixing the shoes ...

In a shocking negligence case, eight students at a state-run welfare residential school in Odisha's Kandhamal district got eye injuries after some classmates allegedly put Fevikwik on their eyes while ...