Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Are you someone who enjoys taking paid surveys, but you really don't feel that they pay enough to be worth the time? If ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

In this age of increasing entrepreneurship, it seems just about everyone has an idea for a new business, product or service. Unfortunately, not all of those ideas are well-received. Having their idea ...