Why it's innovative: Southern Lure Co. has built a better mousetrap. The Scum Frog is popular throughout the South because it can be fished over the thickest, nastiest vegetation, and almost never ...

There's nothing better than landing a giant bass that crushed a frog lure. Watching a massive bass blow up on a topwater frog ...

The Big 12 Conference Pro Day begins on Wednesday March 19 and runs through Friday March 21 at The Star in Frisco, Texas. The Pro Day is expected to have over 200 participants from all 16 Big 12 ...

TCU safety Bud Clark is a name no Frog fan will forget anytime soon. Clark became a fan favorite during his career largely due to his play and also for his charisma off the field. He was a playmaker, ...

Every topwater strike makes bass fishing more fun. But there’s something about topwater frog fishing—watching that almost comical-looking bait hop and sputter and then get suddenly obliterated—that ...