Data analytics has fundamentally transformed game design from an intuition-driven art to a sophisticated blend of creativity and data-informed decision making. The most successful modern games ...

Roblox creators now have more tools than ever to make smarter, data-driven decisions for their games. From genre trend reports to analytics platforms, developers can track player behavior, spot growth ...

Evgeniy Kurenkov is the founder and CEO of Magify, an analytics and live-ops platform for game studios. Take a look at the top ten free-to-play games in any category and you'll see they're all built ...

MIT scientists quantified the impact of various factors on winning one additional game in a team’s regular season, according to the model based on historical NBA data. If you filled out a March ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Data is the real enabler of innovation. And while it's tempting to think that simply more data leads to better insights, it's more important to ensure that the data you have is structured, accessible, ...