Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...

Bluesky’s new Attie app lets you build custom social feeds using natural language, handing algorithmic control back to users instead of platforms.

For over 20 years, my organization has been involved with both researching and collaborating with technology companies, social media platforms and government agencies to understand, map and predict ...

Some describe social media algorithms as black boxes, dark spaces that have substantial control over what you see but offer virtually zero insight into how they do their dark magic. Instagram is ...

The X logo appears on a smartphone screen. (Photo by Nikolas Kokovlis/NurPhoto via Getty Images) (NurPhoto via Getty Images) When X's engineering team published the code that powers the platform's ...