Do you really need to download an app to own it? I’m not being philosophical here (do we truly own anything?) but when you consider how quickly and easily you can download and install something like a ...

At its annual Playtime event today Google showcased how it plans to make Play Store apps safer, speedier, and easier to find. The bottom line: You’re about to see a whole lot more Instant Apps.

Google said it has started live testing of its Instant App initiative in a move that could make it easier for developers and companies to manage their mobile footprints. As a refresher, Google ...