Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

Kaltura has a feature that allows media to be turned into an Interactive Video Quiz. Users can seamlessly embed multiple choice, true/false, and open ended questions as well as reflection points at ...

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

Video walls can be incredibly useful brand marketing tools, wowing customers with larger-than-life experiences that deliver emotional impacts worthy of their size. But just as hanging a beautiful ...

Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static ...

Founders Jaanus Juss and Hardi Meybaum first explored interactive storytelling with live theater, where they had developed a way for audiences to chime with table-side devices. They eventually ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Feb 12, 2019, 12:26pm EST Feb 15, 2019, 10:29am EST This article is ...