Imagine trying to build a fashion brand in a market where consumers don’t really believe in brands, there is little ...
(Corrects typographical error in headline) By Praveen Paramasivam April 15 (Reuters) - Indian ethnic wear brand Libas is ...
Libas focused on the shift to online shopping and cracked PMF with ₹600–₹700 priced products that offered consistency and repeat use in a fragmented market It stayed bootstrapped for nearly 10 years, ...