The 2026 NBA Playoffs are drawing their largest early-round audience since 1993, boosted by expanded over-the-air coverage on NBC and ABC under a new media rights deal. These broadcasts are significantly outperforming streaming-only games on Prime Video ...

The NBA announced some impressive TV viewership numbers for the first 10 games of the league's postseason in 2026.

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and attedance.

NBC Sports Averages 4.9 Million Viewers for Six NBA Playoff Games on NBC and Peacock from April 19-21, Most-Watched for First Sunday, Monday, and Tuesday Nights for Any Network Since 1994 Spurs Game 1 Win over Trail Blazers on Sunday Night Delivers Most-Watched Game of 2026 NBA Playoffs So Far,

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

The NBA ended its 2026 season with a ratings bang, bringing in the biggest regular season audience the league has seen in 24 years. Viewership for NBA games totaled170 million viewers in the U.S. across ABC/ESPN,

The NBA announced an 86% increase in viewership during the 2025-26 season. What were the biggest factors in the league's big win in year one of its new media deal?

More than 87 million people in the U.S. have watched national TV games, the most viewers in 15 years. From NBA.com Staff The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes to an end. More than 87 million people in the U.S ...

New broadcast partners NBC and Amazon Prime Video helped the league hit higher viewership numbers during the 2025-26 regular season.

The NBA has announced news on the Los Angeles Lakers and Houston Rockets series going into Game 3, and it has to do with viewership.

The 2026 SoFi NBA Play-In Tournament generated an 18% increase among total U.S. viewers with an average of 2.79 million viewers across six exclusive broadcast windows on Prime Video, it was announced Wednesday.