O2 is launching an “AR Store of the Future” on Snapchat today as part of its Black Friday activations. From today until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat ...

O2 is piloting a new experimental store format in partnership with the Next fashion and homewares chain. The trial will see O2 launch shop-in-shops in four Next stores during October and November as ...

Aiming to provide what it calls a slick and efficient experience for customers in retail stores and other public spaces, O2 Business has launched Spatial Insights, a technology that uses video ...

There are a lot of new online digital distribution services springing up, and O2 s Litmus store was one of the first we noticed after the App Store really took off. The system was rolled out in ...