Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution Macro in OpenRTB for public comment ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days.

There’s an updated standard in town: OpenRTB 2.3. The latest version incorporates guidelines for native advertising creative within a real-time bidding environment, accounting for metadata like ...

The sports streaming landscape is undergoing rapid transformation as FAST channels surge in popularity and industry bodies like IAB Tech Lab introduce clearer definitions for 'live' content in ...

OpenRTB 3.0 is an overhaul to the real-time bidding framework. The IAB said it will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during ...

Vistar Media, a programmatic technology provider for the digital out-of-home (DOOH) advertising segment, has extended OpenRTB integrations to include audio-only out-of-home opportunities to marketers.

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the ...

Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, or via mega-publisher APIs. The ...

The Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment. OpenRTB is the standard protocol ...

The Interactive Advertising Bureau (IAB) has released OpenRTB 3.0 for a two-phase public comment period, according to a company press release. The new version of the real-time programmatic bidding ...