With global mobile ad spend expected to reach $18 billion by the end of this year, according to Gartner, it is likely that Oracle will continue to build out its mobile offerings. The company has a ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

During a quarterly investor call, Oracle’s CEO Safra Catz shared that the company’s advertising revenue fell to around $300 million in fiscal 2024, following which Oracle is shutting down its ad ...

Oracle is rolling out new capabilities to its Advertising and CX platform that will enable advertisers to measure the effectiveness of ads in video games. Oracle said the in-game advertising ...