Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate the rise of programmatic in ...

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

According to a new report from ClickZ, authored by Rory Edwards, publishers are rushing headlong into header bidding, the popular new technique sweeping ad tech by storm. With the rapid increase in ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

If there's one thing we've learned following P&G CMO Marc Pritchard's rant about the 'murky digital supply chain', it's that advertisers want more transparency in programmatic advertising. This ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

SINGAPORE - In her more than eight years of working in the digital industry, with stints at Twitter, Yahoo, Google and now as the Asia MD of AppNexus, Sonal Patel has witnessed “the rather leisurely ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...