Many believe that most people dislike individuals who have sex with a lot of partners—although one's definition of “a lot” is highly subjective. In study after study, promiscuous people are seen as ...

Editor's note: The following is a guest post from Luke Williams, head of CX at Qualtrics. In an era of ubiquitous influencer marketing, brand personalization and rapidly proliferating consumer choice, ...

In environments where mice compete for mates, the rule seems to be survival of the sexiest. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.

Of the 100 "top science stories for 2012" chosen by Discover Magazine, I am most fascinated by #42: "The Myth of Choosy Women, Promiscuous Men." It reports a serious challenge to an experiment that ...

Have you been giving up the goods before the "traditional" third date rolls around? If so, then you're not alone. A new study found that more than 25 percent of women are putting out within the first ...