Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is rooted in direct audience measurement and embeds its ...

Quantcast laid off just under 5% of its staff and implemented tiered pay cuts due to the economic impact of coronavirus. The salary cuts are tiered according to compensation level, with some employees ...

Imagine a platform that hits a database with over a trillion online signals in a 100ms window and scores ML models over one million times per second to deliver near-real time results across over 100 ...

Changes in the use of the lowly cookie — a bit of software dropped into a browser that helps advertisers and publishers gather data on consumers’ web activity to better target ads — are having a tidal ...

Another tech giant is under investigation in Europe for potential privacy breaches of the General Data Protection Regulation (GDPR), TechCrunch has learnt. The Irish Data Protection Commission (DPC), ...

SAN FRANCISCO--(BUSINESS WIRE)--Quantcast, a global advertising technology company, today announced the launch of additional modules for its free global educational program, the Quantcast Academy.

Do you run a website? Do you want to know more about the traffic that’s visiting it? Then you need to use Quantcast. It is one of a group of services like Alexa and Compete that help you see how many ...

Website publishers looking for free, web-based tools that provide user behavior and pageview data have a few places they can go. Unfortunately, all of them are at least partially inaccurate or flawed ...

Quantcast announced today that it has closed a Series B financing round with Founders Fund and Polaris Venture Partners. The financing provides the company with $20 million in new capital which will ...

Quantcast is announcing that it has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers. Quantcast may be best known for its data about ...

Quantcast, the online advertising firm, will eventually go public, its CEO tells Business Insider. The company will likely file an IPO in less than two years, Konrad Feldman tells us. Feldman invited ...

Launching cross-platform ad campaigns has become almost a no-brainer. But pinpointing when and where consumers are being exposed to specific ads—not to mention gauging the effectiveness of each ...