“Programmatic direct” just took the lead against “programmatic native” in the invisible race for oxymoron du jour. The programmatic ad space took a step toward a more direct future by virtue of ...

The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit. While that ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

An icon in the shape of a lightning bolt. Impact Link KEY POINTS Click here to download the charts and data associated with this report in Excel » Click here to download the PDF version of this report ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about ...