Radio Ink

Study: Radio Advertising’s True Effect Underestimated By 92%

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...
Radio Ink

Study: Radio Ads Double the Impact of Social Media Advertising

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...
Radio World

Study: Nielsen PPM Qualifier Change Leads to Radio Audience Growth

The January Portable People Meter results from Nielsen show overall growth in measured radio listenership due to a much-awaited methodology change. That’s according to an industry study. Nielsen ...
Poynter

A quarter of US radio stations are religious, and most listeners aren’t tuning in for politics, study finds

About a quarter of all AM/FM radio stations in the United States have a faith focus, and 98% of U.S. adults live within range of at least one religious radio station, a study from the Pew-Knight ...