Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

In an increasingly mobile-centric consumer culture, marketing organizations continue to search for ways to engage the mobile consumer with targeted marketing offers. SMS represents a promising but ...

Consumers can sign up for SMS-coupon programs for different Money Mailer advertisers via a specific keyword sent to the short code 686868. The call-to-action can be found on the Money Mailer circular ...

SMS is suffering from chicken-or-egg syndrome. Brands do not have a large SMS audience, so they don't put much effort into their programs. They don't put much effort into their programs, so they don't ...

With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs ...

Two new mobile marketing developments—one from the Federal Communications Commission and one from the courts—have combined to impress on marketers the importance of getting formal permission to send ...