Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...