Ursa Ag, out of Canada, is building farm equipment that's both affordable and serviceable by independent shops.
The startup had faced mounting pressure from dealers, farmers, and a co-founder who complained that Monarch's tech didn't work properly.
As the ag economy searches for the next evolution of demand, Deanna Kovar says the future tractor might not just sip diesel, it could run on E98 ethanol grown by farmers themselves. In an exclusive ...
Agtech startup Monarch Tractor shuts down after operational setbacks, with Caterpillar acquiring its autonomous and electric technology for integration into off-highway machinery.
Caterpillar Inc. has acquired self-driving electric tractor startup Monarch Tractor, according to people familiar with the ...
From axle seals to clutch assemblies, every part of your tractor’s driveline plays a role in keeping you productive in the field. Knowing how to spot wear early and source the right parts can save you ...
Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. In a move that made many retail observers (myself included) ...
The Colony Square Mall in Zanesville has got a rustic feel thanks to the Antique Tractor Show this week. The Old Steam & Gas ...