More than one third of the Web analytics market will be upgrading, replacing or deploying systems in the next 12 months, which will create new opportunities for application vendors, according to a ...

Digital transformation—the process of using digital technologies to modernize business performance, agility, and sustainability—is widely seen by marketing leaders as the key to future-proofing ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

6 ways analytics can help companies grow in a down market Your email has been sent Business analytics are always essential, but when times are tough, they play an especially important role. Learn how ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Panelists and moderator Harold Ball, Founder, Bittible Labs ...

STAMFORD, Conn.--(BUSINESS WIRE)--Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...