In this guest post, head of ad monetisation at GameBiz Consulting, Božo Janković shares his insight on better understanding one of ad monetisation's 'favourite' metrics. Rather than being a simple ...
Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital ecosystem. Global consumer spending on Black Friday ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketing is lucrative but challenging. While mobile influenced ...
In self-serve paid media platforms like Google Ads or Facebook Ads, most brands and advertisers think of things in terms of PPC, or pay per click: when a user clicks, the advertiser pays. It doesn’t ...
Media measurement company Comscore has struck a deal with ad intelligence and pricing data firm Standard Media Index to offer an advanced eCPM -- an “effective” cost-per-thousand viewer metric --- for ...
Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...
In our every day work with the biggest publishers around Europe we spend quite some time pondering the million Euro question: how can we increase revenue? Since ad exchanges are auction-based, most ...
eCPM stands for effective Cost Per Thousand Impressions (with M being the Roman numeral for 1,000), or sometimes equivalent Cost Per Thousand (they are the same thing). This means that it is ...
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