A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

The RTD drinks brand works with creators and makeup artists to reframe alcohol flush for AAPI Heritage Month.

At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.

Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff ...

Restaurant chains such as Starbucks, Burger King and Little Caesars are among the most active developers on ChatGPT, looking ...