Amazon is making a louder, more deliberate move into the fast-moving world of conversational AI. While the company has spent years building Alexa into a household name, the market has shifted: ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Amazon.Com Inc (NASDAQ:AMZN) has made Rufus, its AI-powered shopping assistant, available to all U.S. customers in the Amazon Shopping app. Rufus aims to help users save time and make informed ...

This story was originally published on the Benzinga India portal. Amazon.com Inc. (NASDAQ:AMZN) has announced the launch of its artificial intelligence-powered shopping assistant, Rufus, in India.

Amazon is testing new shopping and health assistants as it dives further into generative artificial intelligence. One feature, called Interests AI, prompts users to enter conversational search queries ...