Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics. Traditionally, decision-makers and ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Digital Experience Analytics (DXA), a new ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. Data is the new oil. It is one of the most valuable assets in ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

v6.1 brings conversational insights, chart intelligence, and in-product AI guidance directly into the analytics experience. Tahoe v6.1 empowers customers to move beyond traditional reporting and ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. In a recent article, I covered ...

Accenture (NYSE: ACN) is launching the Accenture Connected Analytics Experience, an immersive and collaborative analytics capability that makes data more accessible and engaging, helping ...

Matthew Gitelis, CEO of PatientIQ, a health IT company deriving insights from patient-reported outcomes data, has some thoughts about healthcare information technology in 2023. For one, that patient ...