In Europe, the current conditions for sharing data between companies are so complicated that the potential of the industry is not fully exploited. This results in the loss of competitiveness of the ...

Sprieser: Data pools are getting tested now to see if they can send data to it. We and a few others passed a beta test showing we could send a couple of items back and forth. No one is certified yet - ...

Ask a room full of B2B marketers to name their greatest challenge and they will almost all tell you it is data. In fact they’ll probably shout it at you. Or spit the word out with a fair degree of ...