Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.
Gatorade is getting a major makeover, consisting of new drinks, powders and packaging. - Brendan McDermid/Reuters. It’s not just hardcore athletes who want to stay hydrated, and ...
Gatorade is updating the labels on its electrolyte sports drinks and preparing a new product that it claims will hydrate you longer.
Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...
"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...
When the weather gets hot in summer, hydration is even more important. Gatorade is a good way to go, but which of the ...
In a recent press release, Gatorade announced it will be expanding its portfolio with an all-new sports drink. Gatorlyte ...
The brand is revamping hydration with latest changes. Sources: PepsiCo, Fortune, Beverage Industry ...
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