Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license ...

Since the early days, Google, Bing and Yahoo have supplemented various domains with search results -- or as we know them, the partner search networks. Over the years, Google has prevented marketers ...

Excluding campaigns from Google and Yahoo's search networks may seem like a way to avoid click fraud or otherwise worthless clicks, but as Michael McVeigh notes, as much as half of all paid search ...

Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience. There are two networks within Google AdWords – display and search.

It’s not unusual for the data brokers behind people-search websites to use pseudonyms in their day-to-day lives (you would, too). Some of these personal data purveyors even try to reinvent their ...

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites ...

Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market. Search, ad network, and YouTube revenues all fell in ...