Users will be able to chat with a brand's AI agent to do things like ask questions and get recommendations.

Snapchat has started rolling out a new ad format called AI Sponsored Snaps, which puts branded AI agents right into Chat. The rollout comes as the platform continues to focus on conversational AI.

Market at Snap Inc., recently appeared on the Retail Remix podcast to discuss why Snapchat has become a serious performance ...

Snapchat has begun testing 'AI Sponsored Snaps,' placing brand-controlled AI chatbots directly in users’ messaging tabs. The feature allows advertisers to hold real-time conversations with users, ...

Perplexity will pay Snap $400 million over one year to integrate its AI answer engine into Snapchat. Snap calls this its first large-scale integration of an external AI partner directly in the app.

Snap is embedding Perplexity into its Snapchat app in early 2026. Snap's stock is trading near all-time lows, presenting an opportunity for investors if this feature rollout is successful. Snap needs ...

Instants is a new app from Instagram that launched in Italy and Spain. Meta didn't share plans for when or if it'll arrive in ...

About this research This study is Pew Research Center’s latest effort to explore the landscape of teens and technology today. It focuses on social media and how the views ...