In 1946, a senator from Arkansas, James William Fulbright, proposed an ambitious idea: Create an educational exchange program to rival the prestigious Rhodes Scholarship in the UK. “According to his ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Some call them soft skills. Others call them power skills. But ...

The concept of soft power has become a hot topic in Southeast Asia of late, and Japanese stakeholders have been taken aback by the extent to which Korean soft power has penetrated Thai youth culture.

Power is the ability to get others to do what you want. That can be accomplished by coercion (“sticks”), payment (“carrots”) or attraction (“honey”). The first two methods are forms of hard power; ...

Clockwise from top left: Moo Deng; LISA; Thais celebrate after the government approves same-sex marriage; a still from The White Lotus. Clockwise from top left: Moo Deng; LISA; Thais celebrate after ...

When the South Korean boy band/K-pop sensation BTS takes the stage in Seoul this June, ending a four-year touring hiatus, it will mark more than just a comeback — it will validate one of the shrewdest ...