Ursa Ag, out of Canada, is building farm equipment that's both affordable and serviceable by independent shops.
The startup had faced mounting pressure from dealers, farmers, and a co-founder who complained that Monarch's tech didn't work properly.
Agtech startup Monarch Tractor shuts down after operational setbacks, with Caterpillar acquiring its autonomous and electric technology for integration into off-highway machinery.
Caterpillar Inc. has acquired self-driving electric tractor startup Monarch Tractor, according to people familiar with the ...
Caterpillar reportedly buys Monarch Tractor, gaining self-driving electric tractor tech as ag climate VC funding slumps.
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Choosing the right compact tractor for you
Compact tractors have become the go-to workhorse for small farms, acreage owners, and property managers, offering versatility, maneuverability, and power in a manageable size. From 25 HP diesel models ...
As the ag economy searches for the next evolution of demand, Deanna Kovar says the future tractor might not just sip diesel, it could run on E98 ethanol grown by farmers themselves. In an exclusive ...
The Colony Square Mall in Zanesville has got a rustic feel thanks to the Antique Tractor Show this week. The Old Steam & Gas ...
Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. In a move that made many retail observers (myself included) ...
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