Hey collectors, it’s the big day, and let's get things started! The window of April 27-29, 2026, has triggered a massive surge in bulk lot activity. If you want to master flipping sports cards on eBay ...

Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company’s valuation to $11.5 billion. Whatnot’s valuation has more than doubled since the start of 2025 ...

Smart flippers look for Whatnot sports card bundles in April 2026 during mid-day streams when viewer counts are lower, as ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Baseball star Pete Alonso rips open a pack of cards as ...

There are plenty of options for buying and selling products online, so any platform needs to find a way to differentiate itself. Whatnot takes another angle, harnessing the success of the popular live ...

Editor’s note: this article was updated after publishing to include a comment from Whatnot. It was added in its entirety to the revised version. The Hobby is facing a major test today as an ...

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

On a Wednesday night in early June, Rene Nezhoda leaned back in a Secretlab gaming chair, fiddled with a computer keyboard, and stared into a camera while looking very much at home. Clad in his ...

As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...

LOS ANGELES--(BUSINESS WIRE)--Whatnot, the largest independent live shopping platform in the US, announced today that it has raised $260 million in a Series D funding round co-led by DST Global and ...