Nvidia Corp. is entering the PC market with a new chip aimed at loosening the stranglehold of Intel Corp. technology in that arena and modernizing the machines for the AI era.

Nvidia and Microsoft have announced the launch of PCs powered by the RTX Spark chip, which is built for artificial intelligence agents.

Nvidia already sells the DGX Spark, a desktop workstation for AI engineers that costs $4,699, but the new chip will be aimed at consumer devices, although likely at the premium en

Nvidia unveiled a powerful laptop chip for Windows machines on Monday, staking its claim in the market for next-generation consumer PCs integrated with artificial intelligence.