Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for ...

Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how ...

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post ...

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are ...

Microsoft Advertising SOAP API Being Retired Jan 31, 2027 Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value ...

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Perplexity’s AI search engine encourages users to go deeper with their prompts by engaging in chat sessions that a lawsuit has alleged are often shared in their entirety with Google and Meta without ...

Solflare has partnered with Snowdrop Solutions to integrate its transaction enrichment API, supporting Solflare’s ...