Learn how to design B2B referral programs that turn customers into active advocates, using incentives, tiered rewards, and ...

Most Shopify brands are sitting on an untapped acquisition channel. Their happiest customers would refer friends if someone just asked them the right way, at ...

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...

Serial entrepreneur Kirsty Sharman is the Founder of Referral Factory. She boasts an impressive career with over a decade ...

Customer acquisition cost (CAC) remains one of the most persistent challenges in banking today. While paid channels continue ...

The thinking behind Referral Factory’s model is simple. Stop chasing cold leads through crowded channels, they won’t convert. Rather focus on turning happy customers into a growth engine. The formula ...

Add Yahoo as a preferred source to see more of our stories on Google. Customers of New York State Electric & Gas (NYSEG) is encouraging its customers to take action as both Regular and Emergency Home ...

Many hospitalized adults could benefit from linkage to dental care. This article describes a planned study to refer inpatients to community dental providers. Objectives: Previous research suggests ...

A new report from the Consumer Policy Center claims that referral programs through companies like Zillow, Realtor.com and Redfin contribute to high commission rates and impacts the quality of service ...

Zendesk is acquiring Forethought, a company that builds software to automate customer service interactions, the companies announced on Wednesday. The deal is expected to close by the end of March.