This 2025 Super Bowl Jeep ad with Harrison Ford is about more than a car. Freedom isn’t a feeling or a catchphrase. It’s a series of choices we make over time—some loud, some quiet, some we second-guess. There’s no manual telling us which ones are right. That’s the responsibility part we don’t always like to talk about. We don’t all move through life the same way. What feels like momentum to one person feels like restraint to another. That doesn’t make either wrong. It just means freedom isn’t o

Go behind the scenes of the new Jeep Cherokee commercial to see how a downtown city street was transformed into a raging, mountain river. | Jeep